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2 Jul 2025
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Property Management

How to Buy, Maintain and Profit from Your Investment

If you’ve ever dreamed of owning a beachside escape that not only offers you the occasional getaway but also pays for itself, you’re in good company. Myrtle Beach continues to be a hot spot for vacationers and smart investors are catching on.

But if you're new to the game, purchasing and managing your first rental can feel overwhelming. That’s why we’ve created this beginner’s guide to owning a vacation rental property in Myrtle Beach to help you navigate every step of the journey from purchase to profit.


1. Know Why Myrtle Beach is a Prime Investment Location

Before diving into the details, it’s worth highlighting why Myrtle Beach is so attractive for rental property owners:

2. Purchasing Your First Rental Property

This is where the fun begins but also where research matters most. Here’s what to focus on:

A. Choose the Right Location

Decide what type of experience you want to offer. Families may love quieter, condo communities like Shore Drive. Golfers might prefer something near courses. Partygoers? Stay close to the Boardwalk.

B. Work with a Local Realtor Who Knows Investment Properties.  Booe Realty can offer you some of best agents with years of local knowledge. 

A good agent will:

  • Understand local zoning, rental restrictions and HOA rules.

  • Help you estimate potential rental income.

  • Connect you with property managers and inspectors.

C. Get Pre-Approved and Understand Financing Options

Vacation rentals often require different financing than primary residences. Be sure to:

  • Budget for 20-30% down.

  • Understand the impact of short-term rental income on your mortgage approval.

  • Factor in insurance, taxes and HOA dues.

3. Setting Up and Maintaining Your Myrtle Beach Rental

Now that you’ve closed on your property, let’s talk about setting it up for success.

A. Furnish for Comfort and Durability

Think comfy beds, smart TVs, and a fully stocked kitchen.

B. Prioritize Cleanliness and Repairs

First impressions are everything. Regular maintenance checks helps to keep things running smoothly (and avoid bad reviews!). This is where a great property management team plays an important role like Booe Realty.

C. Comply with Local Regulations

  • Secure a business license and rental permits.

  • Pay lodging and sales tax.

  • Review and follow HOA rules (some prohibit short-term rentals!).

4. Marketing and Booking Your Rental Property

Owning a rental is one thing, getting guests in the door is another. Here’s how to stay booked and profitable:

A. List on Multiple Platforms

Use sites like Airbnb, VRBO and Booking.com. Optimize your listing with:

  • High-quality, well-lit photos.

  • A catchy title and detailed description.

  • Updated calendar and competitive pricing.

B. Consider a Local Property Manager such as Booe Realty

A good manager can:

  • Handle bookings, guest communication and emergencies 24/7.

  • Keep your property in top shape.

  • Help maximize pricing through local market knowledge.

C. Use Dynamic Pricing Tools

Pricing should change with demand. Whether it’s peak summer or shoulder season, tools like Beyond Pricing can help you stay competitive.

5. Achieving Profitability and Long-Term Success

Let’s be honest, your goal is to make money. Here’s how we work to remain profitable:

  • Track income and expenses to know when to reinvest in your property.

  • Collecting and responding to guest reviews helps improve visibility and trust.  A comfy and updated condo along with great customer service will result in great reviews.

  • Plan for off-season promotions like snowbird discounts or last-minute getaways.

  • Reinvest profits into upgrades that boost your nightly rate such as upgraded furniture and smart TV’s.

Final Thoughts

Owning a rental in Myrtle Beach isn’t just a real estate investment, it’s a lifestyle investment. With the right setup, smart strategies and the local support of a great property manager, you can create a space guests love while building a profitable stream of income.

We hope this beginner’s guide to owning a vacation rental property in Myrtle Beach helps you start your journey with confidence. Whether you’re just browsing or ready to buy, now’s a great time to get your feet sandy and your investment rolling!

Ready to Take the Leap?

If you're considering investing in Myrtle Beach and want help navigating the process, from purchase to bookings, reach out! We, here at Booe Realty, are here to support you every step of the way